How to Improve WordPress On-Page SEO with Free Plugin (RankMath) in 2022
Published Apr 25, 2021


How to Improve WordPress On-Page SEO Score with Free Plugin (RankMath) in 2021

Google is using more than 200 factors to rank your blog page, website page. On-page is not a ranking factor but helps websites to rank.

In this blog post, I will discuss the strategy that I use for doing my blog’s WordPress On-page SEO to achieve a 90+ score.

Remember, whenever you do start to write content or copy, write it for your audience. It should sound simple, concise, conversational, and then make Google friendly.

Three major components of SEO:

  1. Technical SEO (Site Structure)
  2. On-Page SEO (Individual Page Optimization)
  3. Off-Page SEO (Link Building)

Here we discuss only On-Page SEO, and how to implement it for a better WordPress On-Page SEO score. 

How to do best on-page SEO practice with a free plugin called RankMath. We’ll discuss this shortly.

You might be on this page because of the following reasons, and you’re looking for an answer:

  1. You’ve got an old website but your current WordPress on-page SEO is not getting organic traffic. Or
  2. You have a new website, but yet you’ve not done WordPress On-page SEO for the focus keyword

If you think you can’t do it by yourself. You can contact me, I will apply the same tactics for you. 

What is On-Page SEO?

SEO stands for Search Engine Optimization. It is a process for optimizing your content within your web page, to make it easy to find by your audience and Search Engines.

Not, only for your audience but also helps, Search Engines (SE’s) to crawl your site. If you’re writing content that the audience wants then, these SE help you to boost your ranking.

Site speed also has a great impact on website pages, if you’re just focusing on on-page SEO and not on Site structure and speed then it will not help your audience, and SE. 

The audience wants quick access to your page, if it loads slowly it will increase your bounce rate. 

Google wants to help its users to easily and quickly access information for which they are typing on Google. Don’t make your site fluff, create easy navigation throughout all pages. 

Google introduces a new algorithm to understand your content. The BERT (Bidirectional Encoder Representations from transformers). This update helps Google to deeply learn about words used in a sentence, with all the nuances of context.  

The impact of this update is 10% on search queries. And it is a big update announced by Google in five years. 

Basic and Important things that you should do follow when you are doing WordPress On-Page SEO for an Individual Blog post or Page: 

Let’s dive right in

Title and Meta description Optimization

Title and meta description are highly important while doing, WordPress on-page SEO. It directly helps search engines and the Audience to understand what you put in body text. 

Title and Meta Description with Focus Keywords

If you think you’re not good at crafting an SEO-optimized title, you can try Share through the headline. It helps you to check all scores needed to write a compelling title. 

To optimize your title and meta description, you should add your focus keywords in the title and meta description, as you can see in the above image, with the focus keyword “SEO Content Writing Skills” 

If you’re not sure about controlling pixels or characters for your title and meta description, try this tool

SERP Preview for Blog Post tile and Meta Description

URL or Slug Optimization

URL or slugs are the address through Google to find your blog’s post pages. It helps users match their search intent. Using focus or primary keywords helps both Search Engines and the Audience to easily click on your post. 

The character length should be a maximum of 75 characters.  If it is more than this, then RankMath suggests you keep this under these characters. 

URL or Slug Optimization with Focus Keywords in WordPress On Page SEO

To better understand about URL for your Blog Page, read this 

WordPress is smart enough, and it will add your title as a slug, you should re-write it to keep it concise and under 75 characters. 

If you’re not seeing your custom URL with your primary keywords, make sure to enable your permalinks with post names. You can visit this page by following this path Setting>Permalinks

I.e: http://versiontwo.local/sample-post/

URL or Slug Optimization for WordPress On page SEO

Keywords Optimization in content

Keywords density is an important part of your writing part. Include primary keywords naturally. Avoid doing keyword stuffing on your blog page as it is a bad tactic in the Google algorithm. 

While doing WordPress on-page SEO, check how many times you used your primary keywords in the content. There is no specific rule to add keywords, but it should be between 1%-1.5% in your content. So, it looks natural. 

Here is an example for keywords density, a blog post contains 2500+ words, and primary words repeat 2.5% time. 

Keywords Optimization in content

Internal links: are those which point to another page within the same domain. 

External Links: These are those links that are linked to other sites from your domains. You can also add attributes like; Do follow, No-follow. 

As you can see from the attached image.

Internal and External Links - WordPress On Page SEO

These links help Search Engine bots while crawling your site to see the other relative information on your site or other sites. It also helps to build authority when you are linking other authoritative sites 

Make these links in an easy navigational way, so it can help users. While adding  “open in new tab” help your audience to see the linked pages in the new tab this way, they get no distraction from the current page, and your on-site time will increase. 

Media or Images Alt Tags

Google can’t read your image; what it reads are HTML tags. Add your description in such a way that the Search Engine understands the context that you want to deliver. 

Whenever you add media (Video, Images, Files, SVG, etc), make sure to add Alt Attribute tags. 

Media or Images Alt Tags

It not only helps search engines but also creates a better user experience if sometimes the image takes more time to load. Image or Media Alt Text will be displayed. 

Use more than 3-4 Media elements in your blog post, with primary keyword. 


There are more than 200 factors used by Google to rank content, but Google doesn’t mention anything that tells us about content length. 

But some best practices and studies show that Google loves large content as it has a higher correlation with ranking. 

All topics on the internet do not have the same context. Like for a recipe you can’t write content with more than 200-300 words and for a guide like: “Why WordPress is The Best Blogging Platform” you can’t summarize all content in less than 1000 words. 

We are using Rankmath, which is a free plugin that offers WordPress on-page SEO. You can easily adjust the requirements and see suggestions for where to add or remove them. 

If we follow the guidelines that this plugin recommends, our content length should be more than 2500 words for a 100% score. 

As I have for my blog post “The Ultimate Review – Why WordPress is The Best Blogging Platform for You in 2021?” and SEO Score for this is 100/100.

Blog Post SEO 100 Score

Check Readability score

Write your content very simple, concise, and easy to readable. As it is a common saying in the advertising industry people read your headline first and then read the content. 

If you’re not able to engage with your headline then you’re wasting your time and money. On the other hand, if there is a compelling headline and people are clicking on it. You are increasing your “Click-Through Rate” which helps google to understand, there is more relevant information, and it will give you a chance to rank for such Keywords. 

Include positive or negative sentiments, power words, and numbers.

If you are wondering how to improve your content writing skills. There are a lot of other sources on different social media channels. 

As I mentioned earlier you should first write for the audience then optimize it for Google. 

Adding a table of content 

If you’re writing guidelines for “how to do On-Page SEO” then, you must include steps that help the reader to understand better. 

There will be some reader that wants to read a specific step and others who want to read all of your blogs. You should create easy navigation for them, so they can access specific steps with just one click.

The best way to add navigation to each step is by adding a Table Of Content. 

Google also uses these sub-links and includes them on SERP. Here is an example to show more links to the same page. 

Table of Content Jump To links

There is no guarantee that by doing this you will get this type of result. But if you do not include TOC then, it will not be possible to show such links on Google SERP.  

Some useful plugins that help you to add TOC in your content to get a better WordPress on-page SEO performance score. 

  1. Ultimate Blocks
  2. Easy Table of Content

To Summaries WordPress On-Page SEO:

  1. Add Primary keywords in Title and Meta Description
  2. Optimize URL or Slug with Target Keywords
  3. Keywords Optimization
  4. Add Alt Tags for Images and Media
  5. Add Internal and External Links
  6. To create fresh content, it should be concise, and simple.
  7. Add table Of content

Here are infographics that describe 7 steps for Doing WordPress On-Page SEO.


Do You Still Need to help in Doing WordPress On-Page SEO?

If you have a workload and do not have time that you can spend doing your Blog post-on-page SEO — no problem, I’m providing an exclusive service for on-page SEO here and also a Freelance Platform. 

I have achieved 100/100 score, by writing SEO-optimized content for Techs, and businesses. I will do the same for you to contact me to discuss your project, or visit my SEO service.

Faisal Aziz - SEO Specialist - WordPress - Data Analyst

Faisal Mian

Hi, I am Faisal, a dedicated SEO professional with over 5 years of experience working with both local and international businesses. Numerous business owners have trusted me to implement the best SEO setup for their websites to maximize the potential of search engine visibility. You can outperform your competitors by improving search visibility.

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