Faisal Mian - Entrepreneur - Freelancer

Faisal Mian

Avada Theme Optimization with the Wp-Rocket plugin: 95+ speed score with Google Page Speed Insight

Avada Theme Optimization with the Wp-Rocket plugin: 95+ speed score with Google Page Speed Insight

Many premium themes help newbies and business owners make their WordPress websites eye-catching and have more functionalities. So, They can provide ease to their customers’ or visitors’ needs. 

If you have a website that is built with Avada Theme or fusion builder, then this post is for you. In this post, I have discussed how to do Avada theme Optimization.

Avada theme is a popular WordPress theme that is used by more than 70k people all around the world. Most of the premium themes need another caching plugin to enhance speed factors, as it is now a ranking factor with Google’s official announcement. 

Note; This site was created by Divi theme, on which you’re reading this blog post. 

I have tested and collected the results for my client’s website that is built and designed with Avada Theme

If you’ve got a WordPress website that is built similarly to my client’s website theme, then this blog post is for you! 

Let’s dive right in!

I have been working on this site for the last two years as an SEO manager and use many free resources to speed up your site.  

Using free resources will not help you to speed up your site if you’re using a lite theme and Gutenberg then, you are good to go as it will not mess up your site speed. 

After carefully checking all free plugins and the premium #1 plugins called “Wp-Rocket” I have come across the following results that you can also apply to enhance your website speed and get a low bounce rate and more dwell time. 

Here are some useful tips, if you’re using Wp-Rocket with Avada theme:

  1. Make sure to update all plugins and themes
  2. Update WordPress version to the latest one.
  3. Choose the best web hosting platform
  4. Wp-Rocket options; you should enable them carefully.

Let’s explore these outlines!

Make sure to update all themes and plugins. 

Themes and plugins are the basic part of any website built with WordPress CMS. WordPress CMS is available in two versions; one with org TLD and it is free to use and the other with com TLD, and it is available as premium. 

If you’re using a premium theme like Divi, Elementor, or Avada, you should activate it with a license key. As you all knew after a new update on WordPress from 5.6 to onward, WordPress allows you to enable automatic update functions for themes and plugins. Here, you can either enable automatic updates for plugins and themes or disable the option to do it in your way.  

Update WordPress Core Version, so it performs better.  

WordPress is a free CMS source helping beginners, business owners, and entrepreneurs launch their online portfolios. 

How, can you, check your site performance? 

There are too many tools that make this easier for you. They help you by creating a specific report of all possible glitches and an easy fix for all these glitches. 

Some useful tools that are more popular these days are to check website performance. 

  1. GTmetrix | Website Performance Testing and Monitoring tool
  2. Google Page Speed Insight
  3. Pingdom Website Speed Test tool
  4. Ubersuggest Neil Patel Speed Checker tool
  5. WebPage Test 
  6. UpTrends 

These are the most popular speed checker tools, although there are many others, besides using any of these tools you can get an extensive report to optimize your Avada Theme website performance. 

Be Careful while Choosing Your Hosting Company 

What is hosting? Hosting is a place where your website files or media are stored. They’re located in different locations for quick delivery of your business visions and values that you have placed on your website. 

Hosting plays a vital role in website speed optimization. If all the parameters like PHP, MySQL, Database are optimized then you’re good to go. 

Genuinely speaking, a famous quote, “Pay and Get-Service.” If you’re starting a blog website, then you should choose a good plan for your hosting. As your priority is to bring more and more traffic to your blog.

If you’re starting an e-commerce store, then you must go for dedicated hosting. As you never want to lose your customers, because of very low website speed and poor performance. 

There are many factors that you should do focus on while purchasing a hosting plan, a few of them are hosting customers support, Uptime, Storage, SSL Certificate, etc. 

The most popular hosting companies are

  1. Bluehost
  2. Hostgator
  3. Hostinger (This website is using this server) 
  4. Siteground

If you want more in-depth details, you can read this article to make your decision more secure. 

Best Customization of Wp-Rocket with Avada theme website optimization

The wp-Rocket cache plugin is the most popular plugin for speeding up WordPress websites built with any theme. It is paid plugin and comes with a lot, of options to boost up WordPress website speed. 

Now, let’s talk about how we can customize it for Avada theme website optimization. Make sure to create a backup file, so you can save your time from the future problem.  


Wp-Rocket Dashboard, while Optimizing Avada WordPress website, is shown below. 

If you look at the Dashboard window, you will see the license information, CDN, and clearing all cache options. Caches are the stored files that help visitors to easily provide by your server when he/she want to visit your website. 

And if you’re doing any amendments or tweaks to change in design or add new functionality to your website, make sure to clear all cache to see the effect quickly. As of some time, cache shows the previously stored version of your site, unless you clear all cache by clicking these options. 

Dashboard - Account license

Cache customization

While doing Avada theme website optimization, this option has a great impact on the site. Just enable the first option and leave the rest is the best setting up cache settings. 

If you’ve multiple users, then you should also head over to enable “user cache” 

Cache life span is a factor to show how frequently delete or refresh your site. It consumes more resources with fewer numbers. Try to keep your cache life span high; with high means, it will not refresh and delete old versions, and this way you’ll also save your server resources. 

Cache - Mobile Cache

Wp-Rocket File Optimization customization 

Every theme comes with a lot of source code that is organized in such a way that a user can easily understand and do tweaks if required. As I mentioned earlier, WordPress.org is free and open-source. It allows you to do changes as you need. 

While doing file optimization, following the thing you should keep in mind. 

While enabling these options, you must test your site on the front end. These settings are very critical as they directly impact your site structure. 

File Optimization - CSS minification

By enabling each option, check your site at the front end to see if there is any layout or structure problem

Let’s start with the CSS file minification process initially, a CSS file is consists of code and, there is space after every semicolon (;), as you enable this all CSS code space removed and the next line starts after (;) without any space between code lines.

Enable the first option “Minify CSS files” and test the result by looking at the front end of the website. While enabling the second option “combined CSS files” make sure, it is not creating any error on the front end. If a specific file is creating an error, then put that link in the “Exclude CSS file” box. 

Check the “Optimize CSS delivery” option as it helps the site in layout shifting. And, check “Removed unused CSS” as it helps in fewer HTTP requests for better performance. There is a box where you can add a specific ID to exclude. 

The same for JavaScript files

JavaScript helps sites handle all technical functions and animations. It also has the same option as CSS for performance improvement. 

Check “Minify JS files” it will remove the whitespace and comments to shrink the file size. 

It is recommended that if your JS file size is less than (10kb), then you should go for the combined JavaScript file. Combined JavaScript files help your site internal third party and inline JS, to reduce HTTP requests. But if you’re using HTTP/2, then leave it unchecked. 

For load JS deferred, check this option and see the results on the front end, if there are any irregularities in the front end then you can also exclude a specific path. The purpose of this is to eliminate render-blocking on site. Try using Async JavaScript settings.

File Optimization - Javascript Minification

Delayed JavaScript execution is the most critical part of the JavaScript file optimization process. In the case Of Avada Theme Optimization, if you are using any sliders in hero sections, it will require more requests and take more time to load. You can exclude the path by adding a URL or a specific keyword.

The purpose of this is to delay the animation until a user interacts with the section.  


Check all the boxes except WebP caching. If your site is an online course selling company, or a podcast sharing site, then enabling this option may create errors. It will change YouTube iframes with a thumbnail and can often cut video’s load time in half.

Here you also have excluded boxes where you can add a specific URL to avoid loading when a site reload or visit by someone. 

Check lazy load, this way image will appear only when a user interacts or scroll down the page. This way there will be fewer initial load times and HTTP requests for FCP (First contentful paint). 

Media - Image Dimension


This is a signal when you hover the cursor on, a link or CTA, bots send message to DNS to understand what will be the next step, so it can prefetch and reduce third-party code. 

If you’ve generated an XML sitemap with RankMath, it allows you to enable it.

Preload - XML sitemap URL

Advance Rules

This advance rules option is mostly recommended for online or e-commerce stores. There are boxes where you can add specific URLs of pages or posts to exclude them from caching. 


Check all boxes, but if you want to keep your revisions’ history, draft file, trashed posts then leave the first three options. By check all boxes, your Avada theme optimization will be better. 

Database - Enable all option for better optimization

Wp-Rocket has no option to delete or remove unused plugins tables, you can do this by installing and activating the WP-Optimize plugin. 

With help of the wp-optimize plugin, you can check the tables tab and see which tables are not installed that are created because of deleted plugins that are not in use anymore.


CDNs are the best thing when you are targeting the whole world for your business, or blog. It helps you to place your file near the server where your audience is searching or browsing your site. 

It creates a mirror file of your site and places it on every server that is in the list of the CDN network you’re using. A visitor or a customer can see your site or information quickly, as CDNs help them to provide your website file within no time. 

More Popular CDNs are:

  1. Bunny CDN
  2. Cloudflare
  3. Rocket CDN


Heartbeat tells you about notification when a post or page is edited. You can disable it or limit its frequency to save server resources, and optimize your site for better performance.  


Some add-ons help the site boost performance. You can add them if you have their premium subscription. 

End Results

If you’ve followed all the configurations carefully, you can achieve more than 95 scores for your Avada Theme optimization site. You can see the results in this screenshot. 

GT Matrix Speed tool test results

Avada Theme Optimization GT matrix results

Google Page Speed Test Results

Desktop Speed Score

Avada Theme Optimization - Desktop Google Page Speed Insight

Mobile Speed Score

Avada Theme Optimization - Mobile Google Page Speed Insight

If you want the same results for your WordPress website that are built with Divi, Avada theme, contact me or visit our service page for search engine optimization.

How to Improve WordPress On-Page SEO Score with Free Plugin (RankMath) in 2021

How to Improve WordPress On-Page SEO Score with Free Plugin (RankMath) in 2021

Google is using more than 200 factors to rank your blog page, website page. On-page is not a ranking factor but helps websites to rank.

In this blog post, I will discuss the strategy that I use for doing my blog’s WordPress On-page SEO to achieve a 90+ score.

Remember, whenever you do start to write content or copy, write it for your audience. It should sound simple, concise, conversational, and then make Google friendly.

Three major components of SEO:

  1. Technical SEO (Site Structure)
  2. On-Page SEO (Individual Page Optimization)
  3. Off-Page SEO (Link Building)

Here we discuss only On-Page SEO, and how to implement it for a better WordPress On-Page SEO score. 

How to do best on-page SEO practice with a free plugin called RankMath. We’ll discuss this shortly.

You might be on this page because of the following reasons, and you’re looking for an answer:

  1. You’ve got an old website but your current WordPress on-page SEO is not getting organic traffic. Or
  2. You have a new website, but yet you’ve not done WordPress On-page SEO for the focus keyword

If you think you can’t do it by yourself. You can contact me, I will apply the same tactics for you. 

What is On-Page SEO?

SEO stands for Search Engine Optimization. It is a process for optimizing your content within your web page, to make it easy to find by your audience and Search Engines.

Not, only for your audience but also helps, Search Engines (SE’s) to crawl your site. If you’re writing content that the audience wants then, these SE help you to boost your ranking.

Site speed also has a great impact on website pages, if you’re just focusing on on-page SEO and not on Site structure and speed then it will not help your audience, and SE. 

The audience wants quick access to your page, if it loads slowly it will increase your bounce rate. 

Google wants to help their users to easily and quickly access information for which they are typing on Google. Don’t make your site fluff, create easy navigation throughout all pages. 

Google Introduce a new algorithm to understand your content. The BERT (Bidirectional Encoder Representations from transformers). This update helps Google to deeply learn about words used in a sentence, with all nuances of context.  

The impact of this update is 10% on search queries. And it is a big update announced by Google in five years. 

Basic and Important things that you should do follow when you are doing WordPress On-Page SEO for an Individual Blog post or Page: 

Let’s dive right in

Title and Meta description Optimization

Title and meta description are highly important while doing, WordPress on-page SEO. It directly helps search engines and the Audience to understand what you put in body text. 

Title and Meta Description with Focus Keywords

If you think you’re not good at crafting an SEO-optimized title, you can try Share through the headline. It helps you to check all scores needed to write a compelling title. 

To optimize your title and meta description you should add your focus keywords in the title and meta description, as you can see in the above image with the focus keyword “SEO Content Writing Skills” 

If you’re not sure about controlling pixels or character for your title and meta description try this tool

SERP Preview for Blog Post tile and Meta Description

URL or Slug Optimization

URL or slugs are the address through Google find your blogs post pages. It helps users to match with their search intent. Using focus or Primary keywords helps both Search Engine and Audience to easy click on your post. 

Character length should be a maximum of 75.  If it is more than this then RankMath suggests you keep this under these characters. 

URL or Slug Optimization with Focus Keywords in WordPress On Page SEO

To better understand about URL for your Blog Page, read this 

WordPress is smart enough, and it will add your title as a slug, you should re-write it to keep it concise and under 75 characters. 

If you’re not seeing your custom URL with your primary keywords, make sure to enable your permalinks with post names. You can visit this page by following this path Setting>Permalinks

I.e: http://versiontwo.local/sample-post/

URL or Slug Optimization for WordPress On page SEO

Keywords Optimization in content

Keywords density is an important part of your writing part. Include primary keywords naturally. Avoid doing keyword stuffing on your blog page as it is a bad tactic in the Google algorithm. 

While doing WordPress on-page SEO, check how many times you used your primary keywords in the content. There is no specific rule to add keywords, but it should be between 1%-1.5% in your content. So, it looks natural. 

Here is an example for keywords density, a blog post contains 2500+ words, and primary words repeat 2.5% time. 

Keywords Optimization in content

Internal links: are those which point to another page within the same domain. 

External Links: These are those links that are linked to other sites from your domains. You can also add attributes like; Do follow, No-follow. 

As you can see from the attached image.

Internal and External Links - WordPress On Page SEO

These links help Search Engine bots while crawling your site to see the other relative information on your site or other sites. It also helps to build authority when you are linking other authoritative sites 

Make these links in an easy navigational way, so it can help users. While adding  “open in new tab” help your audience to see the linked pages in the new tab this way, they get no distraction from the current page, and your on-site time will increase. 

Media or Images Alt Tags

Google can’t read your image, what it read is HTML tags. Add your description in such a way that the Search Engine understands your context that you want to deliver. 

Whenever you add media (Video, Images, Files, SVG, etc), make sure to add Alt Attribute tags. 

Media or Images Alt Tags

It not only helps search engines but also creates a better user experience if sometimes the image takes more time to load. Image or Media Alt Text will be displayed. 

Use more than 3-4 Media elements in your blog post, with primary keyword. 


There are more than 200 factors used by Google to rank content, but Google doesn’t mention anything that tells us about content length. 

But some best practices and studies show that Google loves large content as it has a higher correlation with ranking. 

All topics on the internet do not have the same context. Like for a recipe you can’t write content with more than 200-300 words and for a guide like: “Why WordPress is The Best Blogging Platform” you can’t summarize all content in less than 1000 words. 

As we are using Rankmath which is a free plugin that offers WordPress on-page SEO. You can easily adjust the requirements and see suggestion where to add or remove. 

If we follow the guidelines that this plugin recommends, our content length should be more than 2500 words for a 100% score. 

As I have for my blog post “The Ultimate Review – Why WordPress is The Best Blogging Platform for You in 2021?” and SEO Score for this is 100/100.

Blog Post SEO 100 Score

Check Readability score

Write your content very simple, concise, and easy to readable. As it is a common saying in the advertising industry people read your headline first and then read the content. 

If you’re not able to engage with your headline then you’re wasting your time and money. On the other hand, if there is a compelling headline and people are clicking on it. You are increasing your “Click-Through Rate” which helps google to understand, there is more relevant information, and it will give you a chance to rank for such Keywords. 

Include positive or negative sentiments, power words, and numbers.

If you are wondering how to improve your content writing skills. There are a lot of other sources on different social media channels. 

As I mentioned earlier you should first write for the audience then optimize it for Google. 

Adding a table of content 

If you’re writing guidelines for “how to do On-Page SEO” then, you must include steps that help the reader to understand better. 

There will be some reader that wants to read a specific step, and others want to read all your blog. You should create easy navigation for them, so they can access specific steps with just one click.

The best way to add navigation to each step is by adding a Table Of Content. 

Google also uses these sub-links and includes them on SERP. Here is an example to show more links to the same page. 

Table of Content Jump To links

There is no guarantee that by doing this you will get this type of result. But if you do not include TOC then, it will not be possible to show such links on Google SERP.  

Some useful plugins that help you to add TOC in your content to get a better WordPress on-page SEO performance score. 

  1. Ultimate Blocks
  2. Easy Table of Content

To Summaries WordPress On-Page SEO:

  1. Add Primary keywords in Title and Meta Description
  2. Optimize URL or Slug with Target Keywords
  3. Keywords Optimization
  4. Add Alt Tags for Images and Media
  5. Add Internal and External Links
  6. To create fresh content, it should be concise, and simple.
  7. Add table Of content

Here is infographics describe 7 steps for Doing WordPress On-Page SEO.


Do You Still Need to help in Doing WordPress On-Page SEO?

If you have a workload and do not have time that you can spend doing your Blog post-on-page SEO — no problem, I’m providing an exclusive service for on-page SEO here and also a Freelance Platform. 

I have achieved 100/100 score, by writing SEO-optimized content for Techs, and Business. I will do the same for you to contact me to discuss your project, or visit my SEO service.