SEO content writing vs Copywriting are maybe the same niches, but both have different goals.
If we look at content writing, it has many purposes than copywriting. It is also catchy and compelling, so you can engage with your readers and provide them solutions for their problems.
What is Content Writing?
Content writing is a process of crafting words that informs, educates, and helps readers to understand your product or brand. In this, a content writer creates a strategy that he’ll follow to run a campaign for a specific product or niche. You can use it as multi-directional.
To better explore the aforementioned paragraph, if you look at the Freelance Writing website, they have nurtured their blogs page with all information, step-by-step guides, and helping material that helps newbies to learn and earn as Content writers and copywriters.
Content writing could be in different formats, like Videos, guides, webinars, and website content. The size for content in content writing may vary from short to long. The ultimate goal of content writing is to answer a specific query or educate readers to overcome their problems.
What is Copywriting?
Copywriting is crafting persuasive, catchy, and compelling words that help prospects to make, a decision and take an action for which you’re writing your copy.
Copywriting is a way to create scarcity and get an emotional response, it may sign up, buy a product, and download digital products for email.
The goal of good copy is to sell the product, add scarcity for creating urgency in prospects. It’s not about showing your creativity, it’s about how you present your product effectively.
You should craft your copy simple and easy to understand, as John Caples said;
“Your ad gets only a fraction of their intelligence…people won’t study your ad carefully. They can’t be bothered. And so you have to make your ads simple.”
In copywriting process all you need to craft a catchy and attention-grabbing headline. Did you know that 60% of all prospects who see your ads typically read headlines and no more?
“Unless your headline sells your product, you have wasted 90 percent of your money.” —David Ogilvy
In a nutshell, Copywriting is a process of crafting words that close a deal with your potential audience, create loyalty, and generate more leads.
Difference between Content Writing vs Copywriting in Infographics.
3 Major differences between Content Writing vs Copywriting.
Types of SEO content writing vs Copywriting
If you are, wondering about picking a specific niche to start your freelance career as a content writer, then this guide will help you a lot.
Blog Posts or Article
Social Media Content
Now let, discuss this in more detail. What kind of content is needed for this aforementioned list, and how we can decide the content length?
Blog Posts or Article
Blog posts are considered a great resource to educate prospects. Through blogging, you can cover a lot of topics. As everyone knows that, the key rule of a blog post is to inform or educate prospects.
While writing a blog post you need professional SEO knowledge, to integrate primary keywords naturally in the body of the blog post. You should do proper keyword research before writing a single word, so you can match your content with searcher intent.
Content length will depend on the topic, for a recipe blog, it may be around 500 words, and for a guide, it will be more than 2000 words. The most recommended content length that has a high chance for ranking is more than 1500 words blog.
If you want to improve your SEO content writing skills, many sources on the internet will help you become an expert in becoming a professional content writer.
These days’ copywriting has become the most popular niche on the internet. As this niche has a direct relation with conversions or sales. It includes website copy, landing pages, and product description.
You can also name it conversion copywriting. The purpose of conversion copy is compelling and engaging readers to take immediate action. This might be clicking on ads, signing up, and add to the cart.
Content length is not too long, as the purpose of copywriting is to deliver your message as succinctly as possible.
Web content is actually what we write on our website, like homepage, service, about, and contact us page. If you’re going to build your online presence through a website, then you must need this kind of content.
Website content helps our potential clients to understand our brand, product, and overvalues. Write it for customers, not only just for your brand and product.
For writing great web content copy, you must apply SEO tactics. Add relevant keywords on-page in H1, H2, Body, and alt image text. Avoid doing Keyword stuffing.
Content length will be defined by business owners or product/service features.
Social Media Content
Did you know50.64%of people are using social media? There is a lot of potentials to generate traffic through these social media channels. Every Business is using these Social media channels for their brand awareness.
Every social media channel has a different impact on your business. The most popular social media channel are Facebook, Linked In, and Twitter. If you’re focusing on building brand awareness then all these can play a vital role in this.
For sharing useful tips and short reviews on your brand, LinkedIn and Twitter will be a fit match for this, and if you are going to share some media like videos or documentary material then Facebook will be a good choice to post your story.
Content length doesn’t matter as some social media channels allow you to share a useful piece of content, and then you can redirect them to your website for more information.
Email writing is a type of Copywriting. Purpose of writing to send words to those audiences, who are not familiar with your service or product. Or you can send emails to those audiences, who are taking interest in your product or service. So deliver them valuable and engaging content that builds indulge an interest in them.
You can write cold emails, direct responses, and sales deals that they’d love to open from the inbox.
Ghost-writing is a high-demand type out of all other content writing types. As you learn from the name that, many business owners hire freelancer writer for writing white-paper, E-book, and blogs under their names. In ghostwriting, the writer admits to charging money in return he/she will not get credit for what he/she writes?
The purpose of ghostwriting is to build brand awareness or sell E-books as kindle on Amazon.
The content length depends on company sizes, either a ghost-writer will write a white paper. And for an e-book, it all depends on the story.
All these types are in high demand. If you’re starting your freelancer writer journey, choose one out of these. A fundamental rule to start this journey is to become a specific, not generalist.
Content writing vs Copywriting: The summary
Both are in high demand. For a good content campaign, you need both content writing vs copywriting. Content writing’s goal is to inform, educate, inspire, empower for later sale. Copywriting is about persuasion and taking immediate action.
A good copywriter handles both content writing vs copywriting stuff, but the opposite is not true.
Which type of SEO content writing do you want to master? Which type you think will be easy for you to start today? If you need any help or want a content writer that can handle all your content strategy, contact us.
Try to search for a useful source to learn such a skill. As it will save a lot of time and make you able to write content that matters.
Some useful e-books also help you to build your reading habits. My most favorite e-Books are:
Cashvertising – Drew Eric Whitman
The One Sentence Persuasion Course
So, You Think You Can Write– The Definitive Guide to Successful Online Writing
The Copywriting Sourcebook– How to write better copy, faster – for everything from ads to websites
Awaken the Giant Within – Winner Walking by Anthony Robbins
You will see! How all these bloggers, authors and publisher convey their messages and generate sales and brand awareness.
Note: Always do write what you read and learn every day, even a single line will also help you improve your skills.
Find a Mentor for Reading their Guides Daily
It is a tough task to choose a mentor that helps you to improve your SEO content writing skills!
There is a lot of content strategist and blogger on the internet. That is helping and running millions of dollars agencies.
Mentors will help you to make your journey smooth. You can ask them and join different social media channels for help. They are a very cool person and will help you with your complacent.
Some newbies are very shy, and they didn’t want somebody to read their content. You should offer your copy or content to your friend or mentor for feedback. These are good tactics to improve your writing skills.
P.S. I have mentioned some useful resources for blogs and e-Books. You will learn a lot from these guys! As they are a good content strategist.
Do your research before start writing
When you start writing, always research to match your client’s or your own goals with your content writing. If you are not doing, so then you will get fluff at the end.
To start writing SEO-optimized content, research is an important part. There are many sources to find your content, to see where your competitors are ahead of you or your client.
It will also help you to encapsulate more knowledge in your mind by doing so. You’ll come across relevant stuff that will help you in the future.
I’m writing this article after researching for a week. Create a headline, check its performance. I will discuss later “How you can check heading Quality?”.
It will help you to understand your competitor’s content strategy. So, you can come with more fresh and useful content that your readers are looking for.
Write it for your Audiences
Are you writing it for yourself? Or do you want it for your potential audience? Keep your audience in mind is a fundamental part of Content Writing.
If you don’t understand demographics, then you will be not able to reach the right audience!
A skilled writer keeps his audience on his table and then type on the keyboard. To deliver the best you must pay attention to your audience.
Your audience is your business. If you’ll not able to deliver then they will skip through it and land on another landing page. This is bad as it will increase your bounce rate, decrease dwell time, and more.
You can see your demographics through Google Analytics. For better understanding see all parameters that are under “Audience” in GA.
If your target audience is “Copywriter” then you should create content with Free Guides, Videos, and e-books.
Craft Headline that Best describes You, or Your Product
Your headline is your first line that either hooks or loses your reader.
Your headline should be simple and effective. It best describes to your audience that what they’ll achieve at the end.
If you want to get mastery in crafting a Quality, High Engagement, and Impression headline for your next topic or content writing try “Sharethrough headline Analyzer”
These tools are available in both Free and Paid. Start with a free plan and if you enjoy using these tools you can buy their premium plan also.
Make sure to Practice it, until it Becomes Your Daily Routine
Create crappy content, and don’t let yourself interrupt with editing it. When you’re done with writing then fix it by yourself, or using any of these tools mentioned in the last heading.
First, you should create an outline for the heading and then a subheading. It will make your process easier.
According to Malcolm Gladwell, the best-selling author. He said that it takes him 10,000hours of “deliberate hours” to become an expert in content writing. If that’s true then why you should not try this?
As they say, “Practice makes a man perfect.” If you want to be good at what you want, then make sure to practice it daily.
If you want to learn SEO Content writing skills! You must do practice by writing down what you’ve learned every day.
Get out of procrastination, then you will see how it makes you the best content writer or copywriter.
Now, it’s time to become a Good Content writing or creation expert, if you want to start a freelance business then start it today.
These 11 steps will improve your SEO Content Writing skills. If you want to learn more about content writing, there are plenty of resources on the Internet, use them, and Practice them.
I’ve also mentioned some useful resources that you can see and grow your skills for 2021.
If you need any help with Content Creation, Content strategy for your business, and you’re not sure! You can Contact Me. And also visit my service page where I’m offering SEO Content Writing service.