SEO Content Writing vs Copywriting: 6 Types of Content Writing, which are in High Demand

SEO Content Writing vs Copywriting: 6 Types of Content Writing, which are in High Demand

SEO content writing vs Copywriting are maybe the same niches, but both have different goals. 

If we look at content writing, it has many purposes than copywriting. It is also catchy and compelling, so you can engage with your readers and provide them solutions for their problems. 

What is Content Writing?

Content writing is a process of crafting words that informs, educates, and helps readers to understand your product or brand. In this, a content writer creates a strategy that he’ll follow to run a campaign for a specific product or niche. You can use it as multi-directional.

To better explore the aforementioned paragraph, if you look at the Freelance Writing website, they have nurtured their blogs page with all information, step-by-step guides, and helping material that helps newbies to learn and earn as Content writers and copywriters.

Content writing could be in different formats, like Videos, guides, webinars, and website content. The size for content in content writing may vary from short to long. The ultimate goal of content writing is to answer a specific query or educate readers to overcome their problems. 

What is Copywriting?

 Copywriting is crafting persuasive, catchy, and compelling words that help prospects to make, a decision and take an action for which you’re writing your copy. 

Copywriting is a way to create scarcity and get an emotional response, it may sign up, buy a product, and download digital products for email. 

The goal of good copy is to sell the product, add scarcity for creating urgency in prospects. It’s not about showing your creativity, it’s about how you present your product effectively.  

You should craft your copy simple and easy to understand, as John Caples said;

“Your ad gets only a fraction of their intelligence…people won’t study your ad carefully. They can’t be bothered. And so you have to make your ads simple.”

SEO Content Writing vs Copywriting - John Caples

In copywriting process all you need to craft a catchy and attention-grabbing headline. Did you know that 60% of all prospects who see your ads typically read headlines and no more?

“Unless your headline sells your product, you have wasted 90 percent of your money.” —David Ogilvy

SEO Content Writing vs Copywriting - David Ogilvy

In a nutshell, Copywriting is a process of crafting words that close a deal with your potential audience, create loyalty, and generate more leads. 

Difference between Content Writing vs Copywriting in Infographics. 

3 Major differences between Content Writing vs Copywriting.

4 Major differences between Content Writing and Copywriting

Types of SEO content writing vs Copywriting

If you are, wondering about picking a specific niche to start your freelance career as a content writer, then this guide will help you a lot. 

  1. Blog Posts or Article
  2. Copywriting
  3. Web content
  4. Social Media Content
  5. Email Sequence
  6. Ghost-Writing

Now let, discuss this in more detail. What kind of content is needed for this aforementioned list, and how we can decide the content length? 

Blog Posts or Article

Blog posts are considered a great resource to educate prospects. Through blogging, you can cover a lot of topics. As everyone knows that, the key rule of a blog post is to inform or educate prospects. 

While writing a blog post you need professional SEO knowledge, to integrate primary keywords naturally in the body of the blog post. You should do proper keyword research before writing a single word, so you can match your content with searcher intent. 

Content length will depend on the topic, for a recipe blog, it may be around 500 words, and for a guide, it will be more than 2000 words. The most recommended content length that has a high chance for ranking is more than 1500 words blog. 

If you want to improve your SEO content writing skills, many sources on the internet will help you become an expert in becoming a professional content writer. 

Copywriting

These days’ copywriting has become the most popular niche on the internet. As this niche has a direct relation with conversions or sales. It includes website copy, landing pages, and product description. 

You can also name it conversion copywriting. The purpose of conversion copy is compelling and engaging readers to take immediate action. This might be clicking on ads, signing up, and add to the cart.  

Content length is not too long, as the purpose of copywriting is to deliver your message as succinctly as possible. 

Web content

Web content is actually what we write on our website, like homepage, service, about, and contact us page. If you’re going to build your online presence through a website, then you must need this kind of content. 

Website content helps our potential clients to understand our brand, product, and overvalues. Write it for customers, not only just for your brand and product. 

For writing great web content copy, you must apply SEO tactics. Add relevant keywords on-page in H1, H2, Body, and alt image text. Avoid doing Keyword stuffing. 

Content length will be defined by business owners or product/service features. 

Social Media Content

Did you know 50.64% of people are using social media? There is a lot of potentials to generate traffic through these social media channels. Every Business is using these Social media channels for their brand awareness. 

Every social media channel has a different impact on your business. The most popular social media channel are Facebook, Linked In, and Twitter. If you’re focusing on building brand awareness then all these can play a vital role in this. 

For sharing useful tips and short reviews on your brand, LinkedIn and Twitter will be a fit match for this, and if you are going to share some media like videos or documentary material then Facebook will be a good choice to post your story. 

Content length doesn’t matter as some social media channels allow you to share a useful piece of content, and then you can redirect them to your website for more information. 

Email Sequence

Email writing is a type of Copywriting. Purpose of writing to send words to those audiences, who are not familiar with your service or product. Or you can send emails to those audiences, who are taking interest in your product or service. So deliver them valuable and engaging content that builds indulge an interest in them. 

You can write cold emails, direct responses, and sales deals that they’d love to open from the inbox. 

Ghost-Writing

Ghost-writing is a high-demand type out of all other content writing types. As you learn from the name that, many business owners hire freelancer writer for writing white-paper, E-book, and blogs under their names. In ghostwriting, the writer admits to charging money in return he/she will not get credit for what he/she writes?

The purpose of ghostwriting is to build brand awareness or sell E-books as kindle on Amazon.

The content length depends on company sizes, either a ghost-writer will write a white paper. And for an e-book, it all depends on the story.

All these types are in high demand. If you’re starting your freelancer writer journey, choose one out of these. A fundamental rule to start this journey is to become a specific, not generalist.

Content writing vs Copywriting: The summary

Both are in high demand. For a good content campaign, you need both content writing vs copywriting. Content writing’s goal is to inform, educate, inspire, empower for later sale. Copywriting is about persuasion and taking immediate action. 

A good copywriter handles both content writing vs copywriting stuff, but the opposite is not true. 

Which type of SEO content writing do you want to master? Which type you think will be easy for you to start today? If you need any help or want a content writer that can handle all your content strategy, contact us

Learn How to Improve Your SEO Content Writing Skills: 11 Easy Ways to Emboss up Your Content Now

Learn How to Improve Your SEO Content Writing Skills: 11 Easy Ways to Emboss up Your Content Now

Why this industry, is growing?

Why it becomes the most eye-focused organization for many businesses on the Internet?

Let me show you some stats, so you can see how it was and what it will be in the next few years?

As we all know, because of this shitty pandemic every business is focusing on remote work (Work From home).

Some years ago, it was soothsaying that content marketing will hold a share of around $400b until 2021, But this supposition changes now.

In A report by Business Wire. The content marketing industry is growing and now there will be a hike by $269b during 2020-24.

As everyone knows that social media marketing has become more useful these days. Billions of people are using social media apps across the Globe.

Now let’s Discuss “What is Content Writing

Content writing is a way to build authority for you and your business, to get more leads. It is a long-term Investment for brand awareness with writing fresh and useful content.

Content writing the best option for Highest ROI. It will save you money. An estimation; it saves 62% of your money! Then investing in advertising, and generates 3 times more leads.

Using content there is a 19.7% increase in traffic than other sources.

It is also a way to educate your audience, to build a relationship with them, so you can sell your product or service.

It includes blog posts, articles, help guides, white paper, scripts, podcasts, and presentations. Not only that, but it becomes a primary resource for people to communicate with each other.

In 2021 content writing is become a more interesting and profitable niche. If you’re a Freelance Writer or have your own business you must understand its fundamentals.

To get more organic traffic, and leads you should learn “how it is affecting businesses?” and “Why you should focus on SEO content?”

If you want to learn content writing skills. This article will help you overcome your fear and make you a Good content creation expert.

Learn How to Improve Your Content Writing Skills

Let’s split it into sections, so you can understand how to get mastery in this skill!

You don’t need a special degree to get a master’s in this skill. If you’re passionate to write everything that is happening around you.

Some people scale their self, find their dream client that they want to work with them. On other hand, some are stuck with reading a lot of stuff but not able to omit a single word. Duh!

If you are learning writing skills then you must spend your ¾ time doing practice, write on any topic.

To put something new in your brain, you should first make it empty for that. For this purpose, read these lines are from Cashvertising Book

“The guy ranted on and on while the master poured the reporter’s tea. As he endlessly babbled, the tea quickly rose to the rim of his cup and began spilling all over the floor.

The reporter finally stopped yakking and said with surprise,

“What are you doing? You can’t pour in anymore!  The cup is overflowing!”

“Yes,” responded the wise master. “This teacup, like your mind, is so full of ideas that there is no room for new information. You must first empty your head before any new knowledge can enter.”

DREW ERIC WHITMAN

Let’s dive right in!

The 5 Basic skills that you must know to master yourself

Before moving on to how to improve writing skills! You first need to make sure to keep in mind, so you can write optimized content.

  1. To create an environment that boosts your productivity, it should be distraction-free.
  2. Understand your employer’s goal, and write what they want from you!
  3. Use simple words that deliver your message.
  4. Compose paragraph in such a way that it creates visual IR (Internal Representation)
  5. A basic understanding of Keywords and On-page SEO to boost your organic traffic.

You don’t get overwhelmed with all stuff, in trying to jargon all niche. Choose one niche and master yourself in that, this way you can scale yourself.

As I mentioned earlier. Content writing is a primary source to communicate with your readers. Create a visual movie in their mind for a better understanding of your product or service.

Read Every Day, Blogs, e-Books

This is the most interesting thing that I do, to improve my writing skills. You should read other bloggers! To see how they transform their message into writing.

Don’t worry, you’ll find a lot of content that is like a piece of junk! This is because many bloggers and write retch the same old stuff, without doing any research.

Content Marketing is evolving industry and it never going to die. On the same road, you will find many useful sources.

There is a lot of content marketing agencies out there. That is creating fresh content and spread it with facts and figures.

I read blogs from one of my most favorite content marketing experts. They are Julia McCoy, Brian Dean, and Jon Morrow.

Try to search for a useful source to learn such a skill. As it will save a lot of time and make you able to write content that matters.

Some useful e-books also help you to build your reading habits. My most favorite e-Books are:

  1. Cashvertising – Drew Eric Whitman
  2. The One Sentence Persuasion Course
  3. So, You Think You Can Write– The Definitive Guide to Successful Online Writing
  4. The Copywriting Sourcebook– How to write better copy, faster – for everything from ads to websites
  5. Awaken the Giant Within – Winner Walking by Anthony Robbins

You will see! How all these bloggers, authors and publisher convey their messages and generate sales and brand awareness.

Note: Always write what you learn every day, even a single line will also help you improve your skills.

Find a Mentor for Reading their Guides Daily

It is a tough task to choose a mentor that helps you to improve your SEO content writing skills!

There is a lot of content strategist and blogger on the internet. That is helping and running millions of dollars agencies.

Mentors will help you to make your journey smooth. You can ask them and join different social media channels for help. They are a very cool person and will help you with your complacent.

Some newbies are very shy, and they didn’t want somebody to read their content. You should offer your copy or content to your friend or mentor for feedback. These are good tactics to improve your writing skills.

P.S. I have mentioned some useful resources for blogs and e-Books. You will learn a lot from these guys! As they are a good content strategist.

Do your research before start writing

When you start writing, always research to match your client’s or your own goals with your content writing. If you are not doing, so then you will get fluff at the end.

To start writing SEO-optimized content, research is an important part. There are many sources to find your content, to see where your competitors are ahead of you or your client.

It will also help you to encapsulate more knowledge in your mind by doing so. You’ll come across relevant stuff that will help you in the future.

I’m writing this article after researching for a week. Create a headline, check its performance. I will discuss later “How you can check heading Quality?”.

It will help you to understand your competitor’s content strategy. So, you can come with more fresh and useful content that your readers are looking for.

Write it for your Audiences

Are you writing it for yourself? Or you want it for your potential audience? Keep your audience in mind is a fundamental part of Content Writing.

If you don’t understand demographics, then you will be not able to reach the right audience!

A skilled writer keeps his audience on his table and then type on the keyboard. To deliver the best you must pay attention to your audience.

Your audience is your business. If you’ll not able to deliver then they will skip through it and land on another landing page. This is bad as it will increase your bounce rate, decrease dwell time, and more.

You can see your demographics through Google Analytics. For better understanding see all parameters that are under “Audience” in GA.

Google Analytics to Check Demographics for your Content Writing Journey

If your target audience is “Copywriter” then you should create content with Free Guides, Videos, and e-books.

Craft Headline that Best describes You, or Your Product

Your headline is your first line that either hook or lose your reader.

Your headline should be simple and effective. It best describes to your audience that what they’ll achieve at the end.

If you want to get mastery in crafting a Quality, High Engagement, and Impression headline for your next topic or content writing try “Sharethrough headline Analyzer

I also test this topic “Heading Quality Score” and it is 75 which is above average.

Write Your Blog body with Simple Words

If you’re thinking that using complex vocabulary, and words create a great impression for you! And it will make you a good content writing expert. Then you are wrong.

According to Flesch! Readability grade, your content should be between 4th -8th-grade reading level.

The table for the Grade reading level is:

Content Writing Readability Score

Higher the score more it will be simple and easy to understand.

If you’re wondering how you can check your content readability grade. Here is a free app “Hemingway” where you can edit it, and make it simple.

Also, avoid fillers words like that, they, very, actually, etc.

Use Infographics to deliver more information

Infographics content is getting more popular than text, as it delivers more information.

There are mind-blowing stats for Infographics. In a report the content with “What Post”, “Why Post”, and Infographics get 25.8% more links than other content.

You can make such infographics using graphics tools, or online sources like Canva. These tactics are very useful when you want to start your business as a content writing expert.

Use These Tools to Improve your SEO content writing skills

Just writing thousands of words is not make your content writing skills great, you should make it SEO Optimized, and Make it simple to convey your message easily.

Here are some tools that I mostly used for my Content creation. You should also use them to make your work easier.

  1. Grammarly
  2. Hemingway
  3. Share Through Headline Analyzer
  4. Language Tool’s
  5. Word-Counter
  6. Answer the public

These tools are available in both Free and Paid. Start with a free plan and if you enjoy using these tools you can buy their premium plan also.

Make sure to Practice it, until it Becomes Your Daily Routine

Create crappy content, and don’t let yourself interrupt with editing it. When you’re done with writing then fix it by yourself, or using any of these tools mentioned in the last heading.

First, you should create an outline for the heading and then a subheading. It will make your process easier.

According to Malcolm Gladwell, the best-selling author. He said that it takes him 10,000hours of “deliberate hours” to become an expert in content writing. If that’s true then why you should not try this?

As they say “Practice makes a man perfect.” If you want to be good at what you want then make sure to practice it on a daily basis.

If you want to learn SEO Content writing skills! You must do practice by writing down what you’ve learned every day.

Get out of procrastination, then you will see how it makes you the best content writer or copywriter.

Final Thought

Now, it’s time to become a Good Content writing or creation expert, if you want to start a freelance business then start it today.

These 11 steps will improve your SEO Content Writing skills. If you want to learn more about content writing, there are plenty of resources on the Internet, use them, and Practice them.

I’ve also mentioned some useful resources that you can see and grow your skills for 2021.

If you need any help with Content Creation, Content strategy for your business, and you’re not sure! You can Contact Me. And also visit my service page where I’m offering SEO Content Writing service.

Your Success is our Business.