Faisal Mian - Entrepreneur - Freelancer



6 Easy Steps to Write Best Content for Affiliate Marketing Website That Rank

6 Easy Steps to Write Best Content for Affiliate Marketing Website That Rank

From this blog post, you’ll learn why content affiliate marketing is important? And how you can craft content to start your affiliate marketing business.

You are on this blog post because of two reasons? Either you want to leave your 9-5 job and become the next entrepreneur! Or you already start an Affiliate blog post and want to learn how you should start an affiliate marketing blog to earn commission by promoting business products. 

First, I will share some stats with you, so you can see why this becomes a hot topic on the internet.

Content Marketing is becoming more popular these days for branding and product awareness. 

According to a survey assessed by the US, 50% of the readers stated that they used adblockers.

B2B organizations using Marketing strategies in the U.S. have shared up to 76%. And in North America share for B2B content marketing is about 43%. 

81% of worldwide brands are using affiliate marketing strategies to generate more sales. 

Affiliate Marketing becomes an exquisite part of brands. An organization using content marketing worldwide have a share of 91%

Mobile devices are playing a core role in generating affiliate traffic, more than 50% of the traffic is through mobile. 

America is the leading country in the world that has an affiliate marketing share of 39%. An organization that holds the largest affiliate share is ShareASale, which is around about 57.7%.

The most successful affiliate marketer is Jason Stone, he made $7 million through affiliate marketing. (Source: Entrepreneur)

Organic traffic driven through affiliate marketing is about 65%. Affiliate marketing networks used by publishers are 84%.

The brand that invests in advertisements is generating 15-30% sales through affiliate marketing. 

Affiliate Content Marketing is the best way to build your brand awareness and get more organic traffic. People avoid using this as this is a long-term way! If you want to start a business with a long-term plan, you should invest in content marketing. 

Content Marketing is a strategic approach to deliver relevant, specific content for a specific audience. It provides an angle to a tailored a brand to their potential client needs. Businesses especially B2B are focusing on creating fresh and valuable content for their prospects. 

Now let’s dive in!

What is Affiliate Content Marketing?

Affiliate content is a detailed piece of information of product/service that a marketer, explains or writes after carefully experienced it. The fundamental purpose of affiliate content is to help and guide users or audiences in reviewing the product/service on which you are writing. 

Write content with reviews, data, infographics, and video to explain the product carefully, so the prospects head over to CTA and do what you want. So in-returns you get a commission. 

There are different types of content formats that you can create as an Affiliate Marketer:

  1. Emails
  2. Website Landing Pages
  3. Article or Blog Posts
  4. Videos
  5. E-Book & how-to guide

Types of Blog Post crafted for Affiliate Marketing:

  1. Single Product Review
  2. Comparison Between Two Products
  3. Case Studies
  4. How to Article Guide
  5. List Style Blog Post

How to Craft Useful Affiliate Content that helps prospects in making their decisions from “later” to “Do it NOW.” 

Here are the following main components for crafting the Best Affiliate content for Your Blog Post. 

Select Affiliate Product and Do Keyword Research

Before creating a strategy to write an affiliate content or blog, you must choose a product first. Every product has different features and benefits. Some products need a large copy to pursued prospects and other need just features description like for DSLR cameras. 

Choosing a winning product is a very crucial part If you’re writing content for a product that you already have been using for a long time it will be easy to write for that product. 

Which Factors should keep in mind while selecting an Affiliate Product:

  1. Select a proper Affiliate Network website.
  2. Chose a product that is relevant to your niche
  3. Have Positive reviews and acceptance
  4. Have a good commission
  5. Make sure it will improve the lives of your prospects
  6. Provide customer support if it is under the SaaS category
  7. You can easily promote on a promotional channel

Keywords research is an important part. Just writing an article is not enough, you need to write it properly. An SEO Optimized content by adding the most relevant keywords in your content will rank your content quickly. 

While writing content for your promotional product, make sure to add phrases that make your content more valuable and relevant. Add keywords naturally and don’t do keyword stuff, as it will make your content spammy. 

Writing SEO Optimized content will help search engines to rank your website. 

Craft Content with Personal Experience

The most common problem in writing affiliate content is to write without knowing about Products personally. Don’t just write what you read on different blogs or social media. In this case, you should be honest as you are going to convince someone. 

Affiliate marketing is not a Fortnite business, it is a long-term journey. You should be honest and think for the long term. Don’t write on those products that you don’t like, this way you lose credibility and your potential audiences. 

Provide your readers practice value, and make sure you’re delivering content that helps them to improve their lives. 

Include Authentic Data and Value in Your Content

To gain credibility, write an honest guide. Writing affiliate content doesn’t mean selling directly. Write helping material and rich content for seller and buyer for making a strong relation of both parties to provide a better experience. 

Add all relevant data, case studies, and testimonials in your blog post body. If you’re writing for a SaaS company, add their customer feedbacks, total numbers of sold products, and about their “help & Support Team.

What should include in the Affiliate Marketing content body:

  1. Write concise and honest copy
  2. Show them with a practical guide
  3. Show stats and testimonials from previous clients
  4. Use infographics to show product growth
  5. Add relevant keywords and phrases
  6. Add helping material like videos, how-to guide
  7. Add FAQ section at the end of the body

Write Affiliate content for humans and Bots

As I already mentioned earlier. Your content should be for humans and optimized for engine bots. Write your content concise and clear that helps readers to understand the product easily. If you have good SEO Writing skills it will be easy for you to craft Affiliate content.

Your first goal while writing affiliate content is to attract new visitors and then redirect with CTA to your affiliate product site. Write it in a way that fulfills the reader’s needs. Writing content without quality will not generate commission from your partner site. 

If you’re busy building products and have not enough time to write a blog post or affiliate content, contact me. I have hands-on experience in creating content for Small businesses. 

Add affiliate links naturally in your content. Place links where readers feel comfy and have the desire to take action. While adding links, make sure to add primary keywords as anchor text that you’re using to redirect your readers. 

Source

Best places to add an affiliate link in your site, that comfy for readers: 

  1. Add a link with media file; like video and image
  2. In testimonial section
  3. In pros and cons if there are comparison reviews
  4. At the end of the blog post

If you’re using the WordPress CMS platform, there are a lot of link generator Plugins that help you create a suitable link that you can also add on other social media platforms to redirect them to your site. 

Here are infographics 6-Easy steps to Craft Best content For Affiliate Marketing.

6-Easy steps to Craft Best content For Affiliate Marketing

Wrap up the Blog Post with exquisite CTA

Writing content for affiliate marketing is not simple, there needs Basic SEO knowledge that helps you optimized your content. Try these steps to craft content for your next affiliate product and attract more visitors.

To get organic traffic by applying white hat SEO tactics takes time, so be patient and give some time. 

If you’re writing affiliate content for a long time, and you are not achieving results. Try to follow these steps and make sure to optimize it with pepper keywords and SEO techniques. In case if you don’t have enough time and wondering for someone who can help you to do it for you, visit our content writing service

I’ll craft content for affiliate marketing with strategy, do proper keywords research, infographics creation, adding stats, and uploading to your WordPress Website. If you are interested to work with me, please share your thoughts in the comment area! 

How to Write Effective and SEO Optimized Product Description for eCommerce Store in 2021

How to Write Effective and SEO Optimized Product Description for eCommerce Store in 2021

Online Market is so over-saturated with almost every product with thousands of niche, using fluffy, Keywords stuffing, Poorly SEO optimized product description that put them in dead pages. 

Product descriptions are what make or break product sales. A well-written, catchy, compelling, and engaging product description has greater chances for generating more sales. 

An SEO Optimized Product Description has the power to help buyers to make a quick decision to buy your product now and not later. A well-crafted copy stands out your product above the fold. 

Using persuasive words that engage your readers will able your customers to swap their credit cards. 

People buy benefits, keep focusing on delivering, so they can offload with the heck using your product. 

Do a detailed search for a primary keyword with high volume, most relevant, and have the best ROI value for the product. 

Create an emotional relationship with your prospects by crafting an SEO-optimized Product description, this way, you achieve more positive results. 

Now I will explain every step in more detail. 

Let’s dive deep in!

Select Best Keyword for your Product

Finding the right keywords for your product is a secret sauce. There are many tools out there that make it easy for you to choose relevant, high volume, and low difficulty score keywords. 

Adding the right keyword, and its modifier words will help search engines to find your pages easily,  and serve your prospects above the fold. 

Now the question is that how you’ll find relevant keywords and other modifiers keywords for your product? Following tools, are used to make this thing easy for online product sellers.

  1. KWFinder
  2. Moz
  3. Ahref
  4. SEMRush
  5. Ubbersuggest

Try to use long-tail keywords, and it will best match the search intent of your prospects. Long-tail keywords are considered as best for higher conversion.  

Let’s say you are using keywords with a product name that is a WordPress theme, try to add relevant theme builders, add-ons, and compatible cache plugins names as modifier keywords. 

Google uses the BERT algorithm to understand page content and use all relevant words that help to complete a context. You will get a good reward from Google for doing this. 

Don’t make your product description spammy by keywords stuffing. It will look unnatural. You should include your primary keywords depending on content length. Use paraphrasing strategy. As mentioned in the above paragraph. 

Add your primary keywords at different places in your product description copy:

  1. In URL
  2. In Product Title
  3. In description copy using phrasing strategy
  4. Product Image Alt tag
  5. Meta Title and Description if you’re on WordPress CMS. 

You can also name this as On-Page SEO, Optimization for your product page. 

Set Buyer persona to see what is Important for Them!

What if you’ve spent a lot of time in choosing a product launching an online store, and spending on advertisements, but all goes waste because you didn’t optimize it for your audience, not match your copy with the search intent of your prospects?

Your prospects are not engine bots, but they are human. Write for your prospects and optimize it for search engines, So they can reward your business, and get the best ROI. 

What do these search engines do? Search engines help your prospects with the query they’re looking to answer for. Write SEO Optimized product description, this way you’re helping Google to make things easy for you! 

The Best way to include buyer persona in your product description is to understand your prospect’s needs. To make this easy for your prospects to think about Whom? What? And how? You can find this through demographics using the Google Analytics tool and other SEO Checker tools like ahref. 

If you can understand your buyer’s persona, you can save the dollars that you’re going to spend on the advertisement without knowing your buyer’s intention. 

Sell Benefits Not Just Features

Help your prospects with converting your features to benefits. People buy benefits! Tell them “what is in it” for them. Sell your benefits in a way that they decide to “Buy Now” and not later.

While crafting SEO Optimized product description keep this clear and concise. Write it in a conversational form, so prospects easily understand the answer of “What solution they will get after buying your product?”

Use the Dichotomy technique while applying for Features/benefits for your product description.

As Nike shoe “Nike Revolution 5 PRM” show their Features and translate them with benefits.

FeaturesBenefits Explain in Product Description copy
Soft insoleSoft foam provides a smooth and supportive experience. Textures on the sides help reduce the weight of the shoe.
Comfortable liningLightweight knit fabric wraps your foot for breathability and comfort. Reinforced heel and outer details provide support and durability.

Add a table to show features and then benefits. 

Always make sure of delivering solutions and benefits. 

Features or specifications or those things which products carry. Features only explain about product and company voice, not elaborate how it will help them to get rid of problems. 

Benefits explain how this product feature will help them. Benefits have a direct relation with their lives and how they improve it with this product. 

Add engaging and problem-solving-rich content, so they can spend more time on site. 

Craft Unique Product description

If you are starting with more than 50 products and it tempting you to add the same description for your all product. Don’t do this. 

If you don’t manage to write all the unique descriptions while launching more than 50 product stores, add a “no index”  meta tag to those pages. Once you get a unique SEO Optimized Product description then removes this “no index” meta tag. 

Adding no index tags while writing SEO Optimized Product Description

This way you are telling search engines to skip this page, as it considers a best practice, besides getting spammy or block through search engines. 

Do not use company manufacturing copy. A company Product description is very technical and not easy to understand by prospects as they mostly share about features and specifications. 

The most dangling truth is people sometimes don’t read all content, but they scan. Like if you are looking for a specific point out of this blog, then you might also be scanning this post to get an idea of what it is about? 

The best way to write descriptions in bullet points as it will help prospects to easily scan and make decisions. 

Responsive Product Page Design

As Google is doing mobile-first indexing. It is to be estimated more than half of all traffic is coming through smartphone devices, make your website responsive across all devices. 

40% of users leave your site and go to competitor site when they get a bad experience with your mobile version site. 

79% of prospects that making online shopping are through smartphones. And more than 80% of prospects use their smartphone to check reviews for a specific product. 

Make sure to make your site pixel perfect, responsive, and fast loading for a better user experience. If you’re using WordPress CMS for your online E-Commerce store and have issues with responsiveness you can shoot a message here

Start Writing SEO Optimized Product Description for your Online store Now!

With using all the above techniques start writing SEO Optimized Product description for your next or existing online store. Wrapping up, how to write unique and SEO optimized Product description now:

  1. Choose the right Keyword for your Product title and description
  2. Analyze Buyer persona to see what is Important for them, check their awareness stage, and then craft description.
  3. Use dichotomy while Selling benefits not just features
  4. Write Unique and conversational Product descriptions that show “what is in it” for prospects. 
  5. More people are using smartphones, make sure to design your store responsive

If you have any questions or want SEO Optimized Product Description for your online store then, here at Faisal Mian I’m offering an exclusive offer for crafting a unique product description